LinkShield™ Insurance

1. Parties & Definitions

2. Program Scope (Per-Link)

Insurance attaches to a single, uniquely identified Placement (link_id + URL). Insurance is optional per link and priced as shown at checkout. Coverage does not extend to any other links or campaigns unless separately insured.

3. Eligibility & Exclusions

3.1 Eligible Placements Must:

• Tracking Required: Placement must be added to and continuously tracked in LinkoMonitor from Day 1 (within 24 hours of Go-Live). Failure to activate continuous tracking voids eligibility for remedies.
• Return stable HTTP 200 status; be crawlable and publicly accessible (no geoblocking/paywall preventing crawl).
• Match the agreed anchor, target URL, and original rel-attribute (unless a Rider applies).
• Not be part of undisclosed Private Blog Networks (PBNs) or link farms.

3.2 General Exclusions (Not Covered):

• Buyer-requested anchor/URL changes after Go-Live leading to removal or alteration.
• Site-wide policy flips (e.g., dofollow→nofollow/UGC/sponsored) unless the Buyer purchased an attribute rider explicitly covering that risk.
• Force majeure, registrar seizures, domain sales with content wipe, or permanent site sunsets beyond Vendor's reasonable control.
• Temporary downtime or crawl issues less than 72 consecutive hours.
• Robots/meta changes that are reversed within 72 consecutive hours.
• Prohibited verticals or spam tactics expressly requested by Buyer that result in manual actions.

5. Pricing, Riders & Limits

• Premium (Per Link): As quoted on checkout (from 12% of link price).
• Optional Riders: Attribute parity; anchor flexibility; velocity/queue guard (if offered at checkout).
• Liability Cap (Per Link): Aggregate remedies are capped at 80% of the insured link price.
• Max Replacements: One (1) like-for-like replacement per insured link within the Insured Term.

6. Vendor (Publisher) Payment & Holdback

• 70% of Vendor fee is payable at Go-Live after QA.
• 30% is held back until the Placement passes a health check at Day 28 post Go-Live.
• If a Covered Incident occurs before holdback release and is attributable to Vendor breach, Marketplace may offset remedies from the holdback.

7. Monitoring & Evidence Standards

• Mandatory Telemetry: The Placement must be tracked in LinkoMonitor from Day 1. LinkoMonitor logs serve as primary evidence.
• Marketplace performs automated/manual checks at Go-Live; frequently within the first 28 days; and at least monthly thereafter.
• Acceptable proof: time-stamped screenshots; HTTP logs; Google URL Inspection/GSC status; third-party crawler corroboration.
• Buyer cooperation may be requested to adjudicate claims.

8. Claims — Submission, Verification, and Approval

8.1 When You Can Claim (Minimum Claim Time):

• For Non-Indexation or De-Indexation: submit a claim after 28 consecutive days of the condition.
• For Deletion: submit after 72 consecutive hours of confirmed removal.

8.2 How to Submit:

• Include your LinkoMonitor tracking URL or exported logs covering the claimed period.
• Open a support ticket in your Marketplace account referencing the specific link_id and Placement URL.
• Attach evidence (screenshots/logs).

8.3 Marketplace Review Timeline:

Marketplace will verify and approve or deny claims within 14 days of receiving complete evidence. We may request additional information during this period.

8.4 Decision & Notice:

A written decision with remedy (if approved) will be posted to the ticket and emailed to the Buyer and Vendor.

9. Remedies (Order & Timing)

Primary Remedy — Replacement:

For approved claims, Marketplace will coordinate a like-for-like replacement (DR ±5, topical match, anchor intent, similar traffic bracket) within 21 calendar days of approval.

Fallback Remedy — Pro-Rata Account Credit:

If equivalent replacement cannot be fulfilled in 21 days, Marketplace may issue a pro-rata account credit to the Buyer for the remaining Insured Term value of the link, up to the Liability Cap.

Cap & Limits:

• Aggregate remedies per link are capped at 80% of insured link price.
• Maximum one replacement per insured link.

10. Buyer Responsibilities

• Provide accurate anchors/targets at order time; approve Go-Live promptly.
• Do not request post-Go-Live changes that would reasonably invalidate coverage.
• Assist with reasonable evidence requests, including GSC status where available.
• Open claims in a timely manner within the Insured Term.

11. Vendor (Publisher) Obligations

• Maintain uptime and crawlability; avoid robots/meta changes that block indexation.
• Do not alter rel-attributes post-Go-Live except as agreed or covered by an applicable rider.
• Apply 301 redirects when changing slugs/URLs for Placement pages.
• Cooperate with replacements within 21 days of an approved claim attributable to Vendor breach.
• Refrain from deceptive practices (metric inflation, PBN masking, undisclosed inventory swaps).

12. Set-Off, Credits & Taxes

• Marketplace may set-off approved remedy amounts against Vendor holdbacks or future payouts.
• Account credits constitute a valid remedy and may be applied to future orders.
• Each party bears its own taxes except where withholding is required by law.

13. Term, Suspension & Termination

• Coverage is coterminous with the Insured Term for each insured link.
• Marketplace may suspend a Vendor for repeated incidents or material breach.
• This Agreement may be updated on-site; continued use constitutes acceptance of the latest version.

14. Liability & Disclaimers

• Except for express remedies herein, Marketplace disclaims all implied warranties to the fullest extent permitted by law.
• Neither party is liable for indirect or consequential damages.
• Marketplace's total liability per insured link is limited to the Liability Cap in Section 5.

15. Governing Law & Dispute Resolution

• Parties will attempt good-faith resolution within 15 days of notice before formal proceedings.

16. Contact

For claims and support, use the support portal in your LinkoMarketplace account or email support@linkomarketplace.com.